Mixing It Up with Marketing Specialist Genesis Rodríguez

In episode 2 of my marketing podcast, Mix it Up, I speak with my good friend and fellow FIU alum, Genesis Rodriguez. Genesis is a marketing specialist working in the beauty industry and she shared her insights on B2C email marketing. Genesis has her Master’s in Marketing from FIU and currently resides in Fort Lauderdale, FL.  I’ve included her bio below, and feel free to connect with her on LinkedIn here and on her website here.

About Genesis:

 Aspire to create and inspire.

I specialize in brand marketing, copywriting, digital analytics and develop relationships with affiliates to increase brand awareness.

As a multi-talented person, I love seeing things through the eyes of the consumer. My strategy consists of thinking beyond the business horizon and taking creative initiative. My accomplishments have been measured in revenues, passionate team playing and having exceptional interpersonal skills. I love to brand build and will help you polish your communication.

Dedicated to optimizing the consumer journey while building and administering efficient everlasting relationships with clients and affiliates. I have an extensive 7 year background in luxury goods, aesthetics and beauty. As well as a B.B.A and MS in Marketing. I aim to join an organization where I can make a positive contribution and add unique value to the company.

I strive to challenge myself and make new room for educational growth and industry experience. I look forward to networking in my niche of digital marketing, social media, sales and CRM. Let’s connect.

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