Mixing It Up with Marketing Specialist Genesis Rodríguez

Published by Ashton Elder

Ashton has an M.S. in Marketing from Florida International University and has been working as a marketer for over five years. She is currently serving on the University of North Florida’s Department of Communications Professional Committee Board. Ashton has been a guest on several media and marketing panels throughout her career. She also holds a degree from the University of North Florida where she studied political science, journalism, and mass communications. Prior to working in marketing, she worked as a journalist for several news outlets and publications, including an internship at NPR where she produced several radio features. This site features a collection of her articles and radio features from her career in journalism. This site also features some of her insights and projects from her career in marketing. Ashton’s background in journalism has provided her with a solid foundation on which to build enhanced media and social media strategies to provide creative, innovative marketing solutions. Ashton also has first-hand experience with brand design and brand building. Ashton also works on an array of marketing projects from social media to email marketing and everything in between. View all posts by Ashton Elder

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In episode 2 of my marketing podcast, Mix it Up, I speak with my good friend and fellow FIU alum, Genesis Rodriguez. Genesis is a marketing specialist working in the beauty industry and she shared her insights on B2C email marketing. Genesis has her Master’s in Marketing from FIU and currently resides in Fort Lauderdale, FL. I’ve included her bio below, and feel free to connect with her on LinkedIn here and on her website here.

About Genesis:

Aspire to create and inspire.

I specialize in brand marketing, copywriting, digital analytics and develop relationships with affiliates to increase brand awareness.

As a multi-talented person, I love seeing things through the eyes of the consumer. My strategy consists of thinking beyond the business horizon and taking creative initiative. My accomplishments have been measured in revenues, passionate team playing and having exceptional interpersonal skills. I love to brand build and will help you polish your communication.

Dedicated to optimizing the consumer journey while building and administering efficient everlasting relationships with clients and affiliates. I have an extensive 7 year background in luxury goods, aesthetics and beauty. As well as a B.B.A and MS in Marketing. I aim to join an organization where I can make a positive contribution and add unique value to the company.

I strive to challenge myself and make new room for educational growth and industry experience. I look forward to networking in my niche of digital marketing, social media, sales and CRM. Let’s connect.