My Daily Data Routine to Stay on Top of Industry Trends

Published by Ashton Elder

Ashton has an M.S. in Marketing from Florida International University and has been working as a marketer for over five years. She is currently serving on the University of North Florida’s Department of Communications Professional Committee Board. Ashton has been a guest on several media and marketing panels throughout her career. She also holds a degree from the University of North Florida where she studied political science, journalism, and mass communications. Prior to working in marketing, she worked as a journalist for several news outlets and publications, including an internship at NPR where she produced several radio features. This site features a collection of her articles and radio features from her career in journalism. This site also features some of her insights and projects from her career in marketing. Ashton’s background in journalism has provided her with a solid foundation on which to build enhanced media and social media strategies to provide creative, innovative marketing solutions. Ashton also has first-hand experience with brand design and brand building. Ashton also works on an array of marketing projects from social media to email marketing and everything in between. View all posts by Ashton Elder

In the digital age things in the marketing industry move and evolve at a rapid pace. It is important for marketers to stay on top of the latest industry data and trends. I have a few areas that I go to as part of my morning work routine where I gain industry data and insights. I’ve highlighted three of them below.

MY (AMA) Daily

The American Marketing Association (AMA) www.ama.org has an abundance of resources for marketers. They have published reports, trends, academic journals and white papers available for marketers. They also have a great e newsletter, my AMA Daily, which drops the latest industry news and insights on a daily basis into my inbox. I have definitely gained valuable information by making scanning their newsletter part of my daily work routine.

Digiday

Digiday is a great organization with resources for those in the media and marketing industry. Their website digiday.com has several areas to gain data and resources such as podcasts, culture and brands insights, videos, news and access to Digiday plus for paid subscribers has even more information for those in these fields. They also have a great daily e newsletter which I subscribe to called Digiday Daily. Some of the latest and most important news and insights in the digital media and marketing fields are incorporated into their newsletter.

Instagram/Other Social Media Influencers

I work as a marketer in the real estate industry and some of the most valuable data and insights I have received is from social listening on different social media platforms, especially Instagram. I follow industry influencers and brands like Agent Crate, other real estate brokerages, and influencers like Joanna Gaines in the home and hospitality industry to get fresh design ideas, see what is trending or simply to get inspired by what others are doing on social media in my industry. I have got some of my best ideas by being inspired after examining accounts such as these.

No matter where you go to get your data it’s important to incorporate visiting a few “go to” places into your daily work routine. The benefits of this practice will pay off dividends in the success of your future marketing campaigns and projects.