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Author: Ashton Elder

Ashton has an M.S. in Marketing from Florida International University and has been working as a marketer for over five years. She is currently serving on the University of North Florida’s Department of Communications Professional Committee Board. Ashton has been a guest on several media and marketing panels throughout her career. She also holds a degree from the University of North Florida where she studied political science, journalism, and mass communications. Prior to working in marketing, she worked as a journalist for several news outlets and publications, including an internship at NPR where she produced several radio features. This site features a collection of her articles and radio features from her career in journalism. This site also features some of her insights and projects from her career in marketing. Ashton’s background in journalism has provided her with a solid foundation on which to build enhanced media and social media strategies to provide creative, innovative marketing solutions. Ashton also has first-hand experience with brand design and brand building. Ashton also works on an array of marketing projects from social media to email marketing and everything in between.
February 18, 2022February 18, 2022

My Recipe for a Great Content Strategy: A Mastery of Storytelling Skills and Marketing Basics

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February 4, 2022

Personalization: Highlights from My Marketer’s Toolkit

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January 22, 2022January 23, 2022

The Digital Marketing Environment: Essential Components for Today’s Digital Marketer

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December 21, 2021

A Powerful Tool in My Marketing Toolkit: Social Listening 

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December 21, 2021

Why Video Storytelling Works and How I’m Using it in a Recent Project 

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December 16, 2021

How I Use Content Marketing to Help Reach Target Audiences

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December 14, 2021

How I Use Email Marketing and Facebook in Various Stages of the Customer Lifecycle 

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October 14, 2021

Attracting Savvy Customers Through Creative Content Marketing

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October 6, 2021

Optimizing a Brand with the Right Strategy and the Right Data

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September 29, 2021September 29, 2021

Three Crucial Questions for Brand Storytelling

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Recent Posts

  • Mixing It Up With Brand Expert Alysia Dailey
  • Mixing It Up with Marketing Specialist Genesis Rodríguez
  • A Content Marketing Plan That Works for Small and Medium-Sized Businesses
  • Why Creative Content Matters In Today’s Digital Age
  • Highlights From My Marketer’s Toolkit: Key Customers and How I Reach Them  
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