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Author: Ashton Elder

Ashton has an M.S. in Marketing from Florida International University and has been working as a marketer for over five years. She is currently serving on the University of North Florida’s Department of Communications Professional Committee Board. Ashton has been a guest on several media and marketing panels throughout her career. She also holds a degree from the University of North Florida where she studied political science, journalism, and mass communications. Prior to working in marketing, she worked as a journalist for several news outlets and publications, including an internship at NPR where she produced several radio features. This site features a collection of her articles and radio features from her career in journalism. This site also features some of her insights and projects from her career in marketing. Ashton’s background in journalism has provided her with a solid foundation on which to build enhanced media and social media strategies to provide creative, innovative marketing solutions. Ashton also has first-hand experience with brand design and brand building. Ashton also works on an array of marketing projects from social media to email marketing and everything in between.
September 22, 2021September 22, 2021

Enhancing the Marketer’s Toolkit: Understanding the Power of the Unconscious Mind

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September 15, 2021

The Importance of Considering the Intangible and Emotional Benefits of a Brand  

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September 8, 2021September 8, 2021

Lessons I’ve Learned from Redesigning a Brand 

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September 1, 2021

How I Use My Career History, Heritage and Experience as a Brand Asset

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August 25, 2021August 25, 2021

The Inspirations Behind My Personal Brand Image

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July 19, 2021July 19, 2021

How the Art of Data Analytics Helps Me Target My Company’s Key Audiences

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June 24, 2021

How My Company Keeps the Customer Journey as Smooth as Possible in Our Digital Marketing Efforts

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June 22, 2021

What I’ve Learned from My Most Recent Email Marketing Campaigns

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June 4, 2021June 4, 2021

The Power of a Strong Brand in Digital Marketing

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May 31, 2021

How My Company Uses Native Advertising on Multiple Channels

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Recent Posts

  • Mixing It Up With Brand Expert Alysia Dailey
  • Mixing It Up with Marketing Specialist Genesis Rodríguez
  • A Content Marketing Plan That Works for Small and Medium-Sized Businesses
  • Why Creative Content Matters In Today’s Digital Age
  • Highlights From My Marketer’s Toolkit: Key Customers and How I Reach Them  
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